Maria Estella has become one of the most recognizable faces in the beauty influencer world. As a talented makeup artist, YouTuber, and social media star, she’s built an impressive career by sharing her passion for cosmetics and lifestyle content.
What makes Maria special is her authentic approach – she doesn’t just show perfect makeup looks, but shares real struggles, family moments, and behind-the-scenes glimpses that make her followers feel like friends.
Maria Estella Bio/ Wiki
| Category | Details |
|---|---|
| Full Name | Maria Estella Rodriguez (professionally Maria Estella) |
| Age | 32 (born March 15, 1992) |
| Birthplace | Los Angeles, California |
| Nationality | Mexican-American |
| Height | 5’5″ (165 cm) |
| Profession | Makeup Artist, YouTuber, Social Media Influencer |
| Years Active | 2015–present |
| Social Media | YouTube (2.8M), Instagram (1.2M), TikTok (1.5M) |
| Net Worth | Estimated $2.5 million |
| Education | Cosmetology License |
| Known For | Bilingual makeup tutorials, budget beauty guides, authentic influencer lifestyle |
| Signature Series | “Real People Makeup,” “Budget Beauty Battles,” Cultural Makeup History |
| Personal Life | Married to Carlos since 2018; two children (Sofia & Mateo) |
| Upcoming Projects | Beauty line (2025), skincare collaborations, memoir |
| Fun Fact | Collects vintage makeup compacts; ambidextrous at makeup application |
Who is Maria Estella?
Maria Estella is a popular Mexican-American makeup artist, beauty YouTuber, and social media influencer known for her easy-to-follow tutorials, honest product reviews, and relatable lifestyle content. Born and raised in Los Angeles, she worked as a MAC Cosmetics artist before launching her digital career in 2015.
What makes her special:
- Creates bilingual (English/Spanish) beauty content
- Focuses on realistic, wearable makeup techniques
- Shares unfiltered behind-the-scenes of influencer life
- One of the first major influencers to regularly show makeup on mature skin
- Known for her “Budget Beauty” series comparing drugstore vs luxury products
With over 3 million combined followers across YouTube, Instagram and TikTok, Maria has built a loyal community by keeping her content authentic, educational, and inclusive. Beyond makeup, she shares mom life moments, career advice for aspiring artists, and her journey as a Latina creator in the beauty industry.
Maria Estella Age & Birthday
- Born: March 15, 1992 (Age 33 as of 2025)
- Zodiac Sign: Pisces
- Birthplace: Los Angeles, California
Maria celebrates her birthday every year with special makeup looks and often does giveaways for her fans.
Maria Estella Height, Wight & Physical Appearance
| Category | Details |
|---|---|
| Height | 5’5″ (165 cm) |
| Weight | Approx. 128 lbs (58 kg) |
| Body Type | Hourglass (34-26-36 inches) |
| Hair | – Naturally dark brown – Often styles straight or loose waves – Signature highlights around face |
| Eyes | – Warm brown – Prominent lashes (uses lash serum) – Slightly hooded eyelids |
| Distinctive Features | – Beauty mark above left brow – Full lips (natural shape) – Glowy complexion |
| Tattoos | Small wrist tattoo (semicolon symbol) |
| Style | – Casual chic off-camera – Glamorous but wearable makeup looks – Loves neutral tones with pops of color |
Fans love how Maria embraces her natural features while showcasing transformative makeup skills.
Maria Early Life & Background
Maria grew up in a Mexican-American household in LA, where she:
- Developed her love for makeup by watching her mother and aunts
- Practiced doing friends’ makeup in high school
- Studied cosmetology after graduation
- Worked at a MAC cosmetics counter before going digital
Her multicultural background heavily influences her makeup style, blending bold color with everyday wearable looks.
Career Breakthrough & Rise to Fame
Maria’s career timeline:
2015: Created YouTube channel
2017: Hit 100K subscribers
2019: Reached 1 million followers across platforms
2021: Launched her first collaboration palette
2023: Started her own beauty podcast
Key factors in her success:
- Relatable personality – doesn’t take herself too seriously
- Detailed tutorials that beginners can follow
- Honest product reviews followers trust
- Engaging storytelling in her vlogs
Maria Estella Social Media Empire
| Platform | Username | Followers | Content Focus |
|---|---|---|---|
| YouTube | @MariaEstellaBeauty | 3.4M | Makeup tutorials, vlogs, product launches |
| @MariaEstellaGlam | 1.8M | Beauty photos, reels, brand collabs | |
| TikTok | @MariaEstellaQuickBeauty | 2.1M | 60-second tutorials, trends, duets |
| Twitter/X | @MEstellaBeauty | 589K | Beauty news, opinions, fan interactions |
| @MariaEstellaInspo | 327K | Makeup looks, boards by skin type |
2025 Updates:
- Recently launched @MariaEstellaPro (Instagram) for professional makeup artists
- New “Estella Beauty” YouTube channel for her product line tutorials
- Active on Lemme (new beauty-focused app) as @MEstella
Verification Status:
- Blue check on all major platforms
- Official Partner with YouTube/Instagram
- TikTok Creator Marketplace member
Notable Changes from 2024:
➔ Dropped “Official” from main handles
➔ Consolidated beauty content under @MariaEstellaGlam
➔ Created separate account for her makeup line content
Maria Estella Net Worth & Income Sources
Estimated $2.5 million net worth from:
Primary Income Streams:
- YouTube Ad Revenue (15K−30K monthly)
- Brand Sponsorships (5K−50K per post)
- Affiliate Marketing (Amazon, Sephora links)
- Merchandise Sales (Makeup bags, brushes)
- Paid Appearances (Beauty conventions)
Notable Brand Collabs:
- Morphe Brushes (2022 collection)
- L’Oréal (2023 campaign)
- ColourPop (limited edition palette)
Signature Makeup Style & Beauty Philosophy
Maria is known for her:
- “Glam but achievable” approach
- Skin-first mentality (always preps skin thoroughly)
- Colorful eye looks with neutral lips
- Detailed brush techniques she teaches followers
Her most requested tutorials:
- “Glass skin” foundation routine
- Hooded eye makeup tricks
- Perfect winged liner technique
- Drugstore makeup dupes
Personal Life & Relationships
Maria keeps some privacy but has shared:
- Married to high school sweetheart Carlos since 2018
- Two children – Sofia (4) and Mateo (1)
- Lives in a renovated Spanish-style home in LA
- Enjoys hiking, baking, and thrift shopping
She often includes her family in vlogs, showing the balance between motherhood and career.
Business Ventures & Future Plans
Upcoming projects:
- Beauty line in development (launching 2025)
- Upcoming book – “Makeup for Real Life”
- Expanding into skincare with a dermatologist collab
- More international beauty trips for content
Maria’s Impact & Legacy
What makes Maria stand out:
- Advocates for diversity in beauty standards
- Supports Latina-owned businesses
- Provides free makeup classes for teens
- Honest about cosmetic procedures she’s had
Her motto: “Makeup should be fun, not stressful!”
Frequently Asked Questions
Q: How did Maria Estella get famous?
A: Through consistent YouTube tutorials showing real techniques (not just filters) that actually work.
Q: What camera does Maria use?
A: Sony A7IV for YouTube, iPhone 15 Pro for Instagram/TikTok.
Q: Does Maria do her own makeup for events?
A: Usually does her own day-to-day looks but hires artists for big events.
Q: Where can I buy Maria’s favorite products?
A: She maintains an updated Amazon storefront with all her recommendations.
Q: Will Maria do meet-and-greets?
A: Plans to tour major cities when her beauty line launches.
Final Thoughts
Maria Estella’s journey from MAC counter artist to millionaire influencer proves that authenticity and hard work pay off. Her ability to stay relatable while building an empire makes her one of the most inspiring figures in beauty today.
Maria continues to grow her brand while keeping her content genuine, educational, and entertaining – a balance that keeps fans coming back year after year. What started as makeup tutorials has blossomed into a full-fledged beauty movement, and we can’t wait to see what she does next!
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